ADOPTION PROFILE BOOKLET
This piece was created for Jonathan and Megan as a tool to connect with donor families as part of their snowflake adoption (embryo adoption) process. The goal for this booklet was to create a warm, heartfelt connection due to the profile being delivered and viewed digitally by the donor family.
The design elements chosen were incredibly important in creating a warm invitation and connection through a screen. Instead of stark black text, a hand-illustrated typeface was paired with easy-to-read body copy in softer and more natural gray, ocher, and green colors. Hand-made patterns were placed to soften the pages and keep them from seeming cold and digital. Hand-written statements (by Jonathan and Megan) were included to further the personal sentiment involved in their search.
