MSH Homecare Branding

This branding was designed for a homecare company that serves clients that need help with everyday care, both at home and on trips. The wordmark contains a custom letter "o" that has been shaped into a location symbol, communicating that care is brought to wherever the individual client may need it. The flower brandmark represents the health and growth of both the clients and the company. By designing it with the same location symbol shape, it creates an elegant element that can be used with or without the brandmark while maintaining recognizability and continuity. The blue color palette communicates trustworthiness and is balanced by the typeface that is rounded and welcoming.